MeitY revises its previous Advisory on social media intermediaries and AI platforms

The Ministry of Electronics and Information Technology (MeitY) has revised its March 1, 2024 advisory concerning the deployment of artificial intelligence (AI) by social media platforms. The updated advisory, released on March 15, 2024, now requires intermediaries to label under-tested or unreliable AI models, informing users of potential fallibility, rather than seeking government permission before use. The new guidelines emphasize compliance with existing IT laws and ensure AI tools do not facilitate bias, discrimination, or unlawful content. Additionally, the revised advisory mandates clear labeling for AI-generated content and retains focus on combating misinformation and deepfakes.

Read the revised Advisory: Advisory 15March 2024